Policy for Business Name on Listing

It is our policy to list a wedding vendor/professional using the business name shown on the Home Page of their web site (or the web page to which their Listing is linked, if different than the Home Page) in either text or graphic format.

We had to institute this policy since dozens of professionals submitted a creative business name to us so that they would be listed higher up alphabetically.  Most creative business names started with an "A".  If we allowed wedding professionals to use creative business names, we would end up with a listing of wedding professionals just beginning with an "A".

Examples of types of names that were submitted are as follows (using Shared Memories business name for the example):

• A Shared Memory
• a la Shared Memories

Besides wanting to be fair to all wedding professionals that are listed on Shared Memories, using your actual business name is so important for name/brand recognition.

Suppose an associate told you that he/she got great results listing his/her business on Shared Memories.  Shared Memories is listed on many search engines and many wedding-related web sites link to us.  If you saw the name A Shared Memory, you would wonder if it was the same business as Shared Memories, since it was a similar name, but not exact.

To help address this issue of wedding professionals wanting to be listed "higher up," we offer Banner advertising.  This is a premium location at the top of each category!  For complete details about a Banner Advertisement, please visit Banner Advertisement with Link to Your Web Site.

Please note that you may see one or two wedding professionals listed that do not follow this policy.  That is because their listing was placed and paid for using a creative name before we made the policy to only list the name shown on the Home Page of their web site. (This is called a grandfather approach.)

We trust that you understand why we instituted this policy.

Thank you.

The Team at Shared Memories